![]() You can start creating your list of long-tail keywords by doing keyword research. Content Marketing: Looking at popular long-tail keywords that your SEO team is optimizing for can help the content marketing team make sure these themes are weaved into blog posts, white papers, and other indexable (findable by search engines) content.Customer Service and Sales: By knowing the top terms customers are searching for, the sales team can better craft their pitches and bring up specific products during conversations with customers.Other departments can use keyword research to make the most of their customer offerings in the following ways: Keyword research affects much more than just paid or organic search campaigns and projects. ![]() Low search/ high conversion rate: Long tail-very specific keywords ex. ![]()
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